After creating Breast Cream - a moisturiser designed to help you get to know your normal so you'll notice any changes early and increase your chance of living a long life - we created this press ad.
In a world where women are bombarded with promises to reverse the signs of ageing or hide their age completely, we offer a product that encourages old age and everything that comes with it.
March 12th was World Day Against Cyber Censorship and to celebrate we created a unique partnership that saw Amnesty International and AdBlock team up with Edward Snowden, Pussy Riot and Ai Wei Wei to replace ad space with anti-censorship messages.
For 24 hours AdBlock served more than 50 million users worldwide banners featuring anti-censorship messages from influential activists in the spaces where blocked ads would normally be.
This meant that users in countries where online censorship is rife were exposed to content that would otherwise be censored. Content that was written by the world’s most high-profile victims of censorship.
The banners were translated into six languages and in a globally co-ordinated effort, Amnesty International offices worldwide shared messages of support. The campaign generated massive worldwide media coverage and became a global trending topic on Facebook, generating huge awareness for the day.
We celebrated the lowest credit card interest rate in the country, by celebrating low interest.
During the Rugby World Cup, New Zealand patriotism is at an all time high. 2019 was no different.
Kiwibank decided it was the perfect time to give some of those proud Kiwis a light-hearted reminder that though they might be cheering on the AB’s, their finances were Australia all the way.
The World Health Organisation estimates that 400,000 lives a year could be saved through the early detection and treatment of breast cancer. Yet despite research showing that most New Zealand women know they need to check themselves regularly, 70% of them don’t actually do it. We wanted to change this and turn awareness into action.
Breast Cream is a simple moisturiser that makes checking your breasts a part of your regular beauty routine. Simply applying it helps you look and feel for any lumps or changes that could be signs of cancer. So if you notice anything unusual, you can tell your doctor straight away. It’s a new beauty routine that could save your life.
Results
To date, 75% of the first production run has sold out. And continuing earned media means that Breast Cream is now tipped for international distribution in the UK, Canada and US.
As New Zealand's largest independent chain of travel agents, House of Travel are passionate about travel and everything it can do for you; your health, your relationships, your happiness. They wanted a new direction that stood out from the stock-image technique of their competitors, and conveyed their belief that it's not just where you go, it's where that place takes you. This spot was Lurzer's Ad of the week 25/2016.
Production company: Exit Films
Director: Kiku Ohe
Men's days, once filled with cabin-building or hunting Saber-toothed tigers are now spent ironing shirts and clearing gutters.
Rather than just merely accepting this new reality, we encouraged men to embrace it. To fuel themselves with a bottle of Mammoth and make their fur-wearing, pointy stick-holding forefathers proud.
No lawn, nor crinkled shirt, nor dirty dish will be safe.
No matter what the task, you will
Make. It. Mammoth.
Early detection of breast cancer can safe your life.
We noticed that finding out good news when it comes to a diagnosis as opposed to bad news, look very similar in the initial reaction.
With this insight we made contact with four survivors of breast cancer and asked them to relive that moment to show women all over New Zealand that though they look similar, the emotion behind relief and despair are completely opposite, and that early detection could be the difference.
St John are New Zealand's only national Ambulance Service. They have always known that a life is more than just a beating heart. This year for the Appeal week we used the story of Haylee Wrenn, a Hawke’s Bay mother whose life was saved by St John after she suffered a cardiac arrest. Haylee’s daughter Olivia voiced the spot, filmed in their family home, thanking St John and those who donate to them for giving her many more years of treasured memories with her mum.
Visa wanted a 30 second online ad explaining their Travelcard.
After creating an entertaining and informative cast of travel souvenirs to tell their story, what eventuated was a rather absurd 2-minute film.
The client and their audience loved the souvenirs so we created a suite of films and Instagram and Twitter accounts created in the personalities of all of the souvenirs.
We used these profiles to directly target people who were travelling or complaining of travel ‘money fails’.
A brief for a 30-second pre roll had turned into a fully integrated social campaign that told a functional story in five different personality styles.
New Zealand’s high divorce rate mean there are thousands of single adults out there. Current dating sites are intimidating and many of these people feel out of place when using them.
I created The Sea for one of these people who is very close to me - my mum. It started with a Facebook post asking if anyone knew anyone who might fit the bill - and the next day had been covered in over 50 publications including The Huffington post, The BBC, The NZ Herald, and The Daily Mail. My sisters and I were interviewed on The national New Zealand news and Sunrise in Australia which is the most watched morning news programme in the country.
We had over 60 applicants for mum, from all over the world, and are now looking at investment options to make this a site for everyone.
